In the summer of 2012, the Center for Marketing Technology at Bentley University in Massachusetts conducted an international survey of 1,636 travelers among 17 cities and 4 countries.  Participants were asked questions about their trip planning behaviors. 

Key findings include the fact that brochures are the #1 source for visitor information above all other media outlets. Leisure travers continue to desire easy to ready and easy to find information about local attractions located in hotels, tourist attractions and visitor centers.

View Survey Results

Brochures Change Plans

42%  of visitors plan to purchase something as a result of picking up a brochure

54%  of travelers would consider altering their plans because of a brochure
 
60%  plan to visit a business as a result of picking up a brochure

62%  of all travelers’ surveyed became aware of a service or attraction
because of a brochure

82%  of visitors stated brochures influenced their travel decisions







 

Brochures Perception in the Marketplace

39%  of visitors like the tangible hard copy information that a brochure provides

47%  look to brochures for special deals, current exhibits, event information

56%  agree that brochure information display stands give visitors the ability to learn about many attractions, tours, and retail shops in the market place