January CTM Hospitality Award Winner

The CTM “Leaders in Hospitality” program is dedicated to highlighting members of the industry who go above and beyond to make sure that their guests have an eccentric story to tell of their stay at their hotel.  Each month, we’ll choose a professional who shows outstanding support and dedication to providing their guests with various types of local information that would ultimately lead to a fun-filled, exciting and memorable stay in our city! CTM truly values the power of Hotel Partnership, and we hope you enjoy learning a bit more about others in the industry! CTM is proud to present this month’s recipient of the “Leaders in Hospitality” award to Cristina Mendez of the POD Times Square Hotel. CONGRATS Cristina and thanks for being a Rockstar…read on to find out a bit more about who Cristina is, what she does and what she loves about NYC so much.   I usually start my work day by checking emails and making sure there are no unresolved issues. I like to stay on top of things to make sure my guests are receiving the best customer service my team and I can provide. I started my hospitality career in a small boutique hotel as a lounge hostess.  It was probably the most fun I’ve had while at work and I just knew that I needed to be in this industry! After leaving that position, I decided on an education in Hotel & Restaurant Management. Shortly before graduation, I found an amazing job with Pod Hotels as a concierge and I’ve enjoyed coming to work every single day since. I’m sort of obsessed with Hass avocados LOL.   I literally eat them with EVERYTHING. Puerto Rico!  I might be a bit bias seeing as I was born there and all, but I truly love that beautiful island. I visit twice a year, it’s my ‘peaceful place’. My favorite part of NYC is the Bronx…home to Van Cortland Park which is a great place for hiking.  YES…hiking!  The trails really take you away from the hustle and bustle of NYC and bring you closer to mother nature. The Brooklyn Bridge for sure!  Taking the East River Ferry down to Dumbo and walking over the bridge into the city is absolutely breathe taking. The view is Priceless and a must-do! It’s vital!!  The information we provide our guests can either make or break their NYC experience.  I pride myself on the advice I give my guest, I make sure every moment they spend in our city is one to remember. If it were up to me, I’d be running my own Vegan restaurant in a busy neighborhood.   I would love to be in a position where I am able to educate others on healthy living and self-love. Depending on how busy of a week I’ve had, I’m either rushing home to spend the weekend curled up watching reruns of The Office or hitting up those hiking trails at Van Cortlandt Park.  I also enjoy going to the beach during the summer to soak up as much sun as possible during those hot summer days! Absolutely!!!  Words can only get you so far when describing something.   There is nothing like being able to touch a brochure and see for yourself what the experience is like.  Brochures are loaded with important and valuable information that I could never memorize.   So…Thank you, brochures!  
1. Be sure to use high resolution photos/logos

The quality of your logo and images on a Map ad is so immensely important.  Your logo, for one, represents YOU and your business.  It should be crisp, sharp and professional looking.  As should any imagery used to represent who you are to your potential customer.  

Remember, this is your moment to leave a first impression!

 

2. Use Colorful/Attractive Imagery and Bright Colors for Shout-Outs

Creating an eye-catching, colorful ad is the best way to get noticed! Bright colors that pop tend to draw attention and are usually the first ads to get noticed.  

 

3. Use easy-to-read fonts and keep it simple!

Creating a CLEAR and easy to read message is key!  Whether you choose to capture the experience you are offering through images or text, be sure to simplify as much as possible in order to avoid creating confusion or leaving the visitor unsure of what exactly it is you offer.

Thanks for reading, we hope you found these tips to be helpful! Keep an eye out for more valuable Design tips, as we are full of them and want to see you put out the best brochures and ads possible!

  – The CTM Team
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