"Attracting tourists is an important piece of the puzzle. We rely on CTM to distribute our brochures in our region and plan to continue for many more years to come."
4 out of 5
visitors pick up brochures from
3 out of 4 visitors
had their travel plans influenced by
information from a brochure
73% of visitors
consider altering their travel
plans as a result of a brochure
Wonder if anyone even uses brochures anymore?
They absolutely do.
In fact, new research conducted by the Center for Marketing Technology at Bentley University confirms that brochures are the #1 in-market influence on visitors’ decision making process.
What’s more, the influence of brochures from a display stand (69%) has edged ahead of web sites (68%) when a tourist arrives at their destination.
Every brochure represents a potential customer—and delivers qualified leads at a cost no other vertical can provide.
Are they also doing social media and online digital campaigns? Of course! But the fact is, the ability to get in front of and into the hands of millions of visitors each year is an opportunity you can’t afford to miss. (Got more questions? See our FAQs)
More than 3,000 businesses across North America rely on CTM to reach 4 out of 5 visitors in their markets.
We do that in several ways, including the distribution of more than 100 million pieces of collateral annually.
Get yourself in front of local visitors.
Maps & Guides are among the most popular resource of local information for visitors.
And as the exclusive publisher over 4 million annual visitor maps and guides among 40 tourism destinations, we have the ability to feature your business—right in your market, and right where visitors are looking.
Learn more about local advertising opportunities.
Looking to make a big impact on a small budget?
VisitorFun cards are a powerful, low-cost marketing tool designed to proactively drive traffic through special promotional offers or value statements.
CTM’s VisitorFun Card program provides an all-inclusive design, printing and distribution service.
Easy to grab-and-go, these pocket-friendly cards provide access to information on local attrations, museums, tours, shops, restaurants and events with a clear call to action value statement, contact information and detailed location map sending visitors directly to your business.
Instantly connect with visitors through Digital Engagement.
CTM’s VisitorFun ExploreBoards are selectively placed in high-traffic tourist locations including attractions, visitor centers, airports, retail destinations and hotel lobbies with over 400 premier hotel locations including Hilton, Marriott, Crowne Plaza and Grand Hyatt.
ExploreBoards drive your brands awareness, connecting visitors with tourism information by letting them explore nearby attractions, access maps and directions, preview menus, brochures and videos, share content via email or text, and even book their tickets.
“Our CTM ExploreBoards have a been a great way to offer an additional resource of information for our guests, especially during peak business periods.”
– Michael Savastano, Director of Guest Services, Grand Hyatt New York
Mobile Information Centers
Get in front of visitors the moment they decide to make (or break) plans.
CTM’s outdoor information center frequents popular visitor locations in and around local tourism destinations and may include popular festivals, events, concerts and other outdoor venues. Most mobile information centers typically operate Saturday and Sunday for a 6-month period beginning in the late Spring – to early Fall.
Graphic Design Services
Need help creating your brochure or ad? We can help!
Let CTM’s in-house graphic design experts offer full service design to help you create your next brochure or marketing promotion, and can manage your design needs from start to finish.
Whether you need a mutli-panel brochure, rack card, or publication, CTM has the experience to make your ad or publication come to life.
Discounted Printing Services
Need to print marketing collateral? We can help!
Thanks to our consolidated buying power, CTM is able to pass along deep discounts on print expenses for your marketing collateral.
Coordinate your next brochure, rack card or custom print job conveniently with one company. Let CTM deliver the cost savings your business demands.
Find out how to get in front of 4 out of 5 visitors in your market.
Speak to a CTM Media Consultant today!
Reach your audience.
The internet has profoundly shifted the way we plan and book trips—but one thing hasn’t changed: People’s penchant for making decisions in the moment.
While visitors can access information 24/7, what matters most is that the opportunity they want is in front of them the moment they want it.
And that’s exactly where we put you.