Know the Facts!

4 out of 5

tourists pick up
brochures in-market

3 out of 4

visitors who pick up a brochure
become aware of a business


plan to visit a business
they saw in a brochure


of visitors that pick up brochures
consider altering their travel plans


of visitors plan to purchase tickets or
merchandise after picking up a brochure


of visitors share brochures
with 3+ travel companions

Bentley University’s Center for Marketing Technology,
2018 Visitor International Study

Hotel staff & visitor centers know that printed media works.

of front desk staff favor the use of printed media
of hotels surveyed provide visitor information for their guests using a brochure display
of respondents overwhelming support the availability of print media ranking it extremely important for their guests
of Hospitality Professionals said providing visitor information to guests was “extremely important” or “very important.”
  • How to Create a Brochure That Moves

    The best brochures are authentic, experiential, connect to crowd appeal and appeal to women. Here are an insider tip and a quick guide to creating a brochure that gets people in the door.

  • Digital Age Doesn't Diminish Need for Print Brochures in Hospitality Industry

    In an era when most people turn to their mobile device for information, you might assume these printed materials would become relics. Not true, according to a new survey conducted by Bentley’s Center for Marketing Technology (CMT) and commissioned by Visitor International.

  • CTM Media Group Announces 2017 Marketer of the Year

    Chicago Trolley & Double Decker Co. was named 2017 Marketer of the Year.


Find out how to get in front

of 4 out of 5 visitors