The quality of your logo and images on a Map ad is so immensely important. Your logo, for one, represents YOU and your business. It should be crisp, sharp and professional looking. As should any imagery used to represent who you are to your potential customer.
Remember, this is your moment to leave a first impression!
2. Use Colorful/Attractive Imagery and Bright Colors for Shout-Outs
Creating an eye-catching, colorful ad is the best way to get noticed! Bright colors that pop tend to draw attention and are usually the first ads to get noticed.
3. Use easy-to-read fonts and keep it simple!
Creating a CLEAR and easy to read message is key! Whether you choose to capture the experience you are offering through images or text, be sure to simplify as much as possible in order to avoid creating confusion or leaving the visitor unsure of what exactly it is you offer.
Thanks for reading, we hope you found these tips to be helpful! Keep an eye out for more valuable Design tips, as we are full of them and want to see you put out the best brochures and ads possible!
– The CTM Team
(more…) CTM Media Group, one of North America’s largest distributors of tourism and visitor information, today announced the official launch of its new corporate branding and redesigned website, ctmmediagroup.com.
“The timing was just right to unveil our updated brand as we celebrate our 35th year of service,” President Peter Magaro said. “The updated messaging better reflects the audience we reach and the moments of discovery we create on behalf of our customers.”
The revamped website, ctmmediagroup.com offers quick access to essential information about its services, industry resources, and company culture. In conjunction with the company’s rebranding efforts, CTM has also renamed their traveler-facing website, visitorfun.com. The new name and URL make the content on our site much easier to find, and creates a much more simple and direct connection to travelers and tourists seeking information on where to go and what to do”, said Amber Abram, Vice President of Digital Programs.
CTM’s rebrand expands beyond aesthetic enhancements and website name changes. It includes a more realistic reflection of their clients marketing campaigns and the company’s dedication to their audience, their media value, and the confidence their hospitality and tourism clients have in their services.
CTM will immediately begin rolling out the new branding across its platforms, products and services, including their network of 19,000 information displays, and fleet of over 80 service vehicles.
“We have always been an industry leader, and now our new identity reflects this messaging.” said Diane Salvo, Director of Marketing.
ABOUT CTM MEDIA GROUP INC.
CTM Media Group Inc. is owned and operated by IDW Media Holdings Inc. (OTC Pink Markets: IDWM). CTM Media Group Inc. is one of the largest distributors of visitor and tourism information in North America serving 19,000 locations and reaching 300 million visitors. More than 3,000 clients consider CTM an integral part of their marketing strategy – many of them for more than 25 years. CTM partners with hotels, attractions, convention centers, transportation centers, sporting goods shops, and more to put their clients directly in front of visitors – right at the moment when they’re making decisions about what to do next. The best brochures are authentic, experiential, connect to crowd appeal and appeal to women. Here are a few insider tips and a quick guide to create a brochure that gets people in the door.
#1 – Clear Headline
The top 2 inches of any brochure is your mini-billboard, especially when placed in a brochure display. Stand out from the crowd with a brochure stand friendly design. This includes the experience you offer (e.g. Wine Tasting) vs. your specific business name — as tourists may not be familiar with your brand. A simple headline generates a nice pick-up rate.
#2 – Appeal to Women
Women are the “key decision makers” in spousal or family-unit vacations. Brochures should market in a female-friendly way and include bright colors. An attractive brochure has the power to change the visitors’ original route.
#3 Make the Brochure Message Experiential
The message needs to portray an emotional connection, less factual. Brochures should be eye-catching, inspire action, fun, and excitement. Visitors are looking to experience something unique, memorable or something they have not done before.
#4 – Make the Brochure Message Authentic
Demonstrate how visiting your establishment is an integral part of the visitor experience in your local town, city or region. Visitors are savvy and can detect when stock photography images are utilized. Make your branded brochure authentic.
#5 Connect to Crowd Approval
Rating systems are important to travelers in developing their hierarchy of “things-to-do” during vacation. To be more effective, a brochure should list any rating site accolades it’s received.
#6 Insider Knowledge
Offer discounts for seniors or Free Parking? Call out these features and other insider knowledge such as pertinent information which evokes excitement and entices a visitor to learn more.
#7 Back to Basics
Don’t forget to include your basic contact information such as phone number, hours of operations, events and pricing details. These can’t be overlooked.
You can’t miss them in hotels and airports – rows and rows of brightly colored brochures and maps touting tourist attractions. In an era when most people turn to their mobile devices for information, you might assume these printed materials would become relics. This is not the case according to
a new survey conducted by Bentley’s
Center for Marketing Technology (CMT) and commissioned by the
International Association of Professional Brochure Distributors (IAPBD).
The survey reveals an overwhelming majority of hotel front desk staff believe having brochure displays is the best way for them to help their guests and enhance the guest experience. Among the findings:
98% of front desk staff favor the use of printed media
94% of hotels surveyed provide visitor information for their guests using a brochure display
83% of respondents overwhelming support the availability of print media ranking extremely important for their guests
“In the age of mobile phones and devices, guests still look to the front desk for printed, tangible brochures and visitor maps. Data suggests the importance of well-placed printed materials in displays catches the attention of guests and fosters interaction with front desk staff,” says CMT Director Ian Cross.
Printed brochures and maps are the most popular choice for guests and concierge staff. Brochures are slightly favored (27%), followed by maps (26%) and then place-based guides (22%). When observing how often hotel guests use brochures survey respondents cited (40%) always, (46%) often, (13%) sometimes (1%) never.
The survey examined 1,560 responses from hospitality professionals in the United States, Canada, France, Germany, Ireland and Greece.
To see the full Hospitality Visitor Information Survey, visit http://www.bentley.edu/centers/cmt
Bentley’s
Center for Marketing Technology is on the cutting edge of marketing, research, technology, and strategy. Students, educators and business partners have daily access to the latest trends, newest technologies and in-depth research that is shaping the future of marketing practices. Corporate clients in the United States and abroad benefit from collaborations and strategic consulting projects with the CMT, while enjoying access to world-class marketing expertise, experienced CMT team members and the center’s cutting-edge marketing technology.
Chicago Trolley & Double Decker Co.was recognized as the 2017 Marketer of the Year by CTM Media Group Inc., one of North America’s largest distributors of visitor and tourism information. The “Marketer of the Year” award is presented to the company that most effectively targets the in-market visitor.
“The award is well-deserved,” stated Diane Salvo, Director of Marketing, CTM Media Group. “As advocates of effective visitor out of home marketing campaigns, we want to celebrate our clients and their successful marketing.” “When you look at Chicago Trolley & Double Decker’s marketing campaign, it’s clear they understand the value of brand awareness for the in-market visitor. Particularly in Chicago, targeting heavy traffic areas such as Downtown Hotels, Navy Pier, McCormick Place, Union Station, and Midway Airport are essential,” added Jessica Husted, CTM’s Media Consultant.
Their commitment to creative campaigns highlighting their Hop On Hop Off year-round tours as well as their seasonal Holiday Lights Tour promotion in CTM’s core brochure program have earned them high pick up rates well over 100,000 in just a single year. Their strategic initiative to be top of mind with today’s travelers have earned them more than 5.5 million digital signage impressions on local area touchscreens and their creative die-cut display signage campaign keeps their brand visible in the minds of Chicago visitors, tourists and out-of-town guests who are looking for what to do next.
“CTM has been a great partner. From our brochure distribution to the digital touch screens and display signage seen around the city, CTM plays a key role in the marketing of Chicago Trolley & Double Decker Co. CTM has been fantastic in putting together the right packages that work for us,” says Sara Conway – Chicago Trolley & Double Decker Co.
For more information, as well as to learn more about CTM’s visitor marketing advertising opportunities, visit www.ctmmediagroup.com or call 800.888.2974.
About CTM Media Group Inc.
CTM Media Group Inc. is owned and operated by IDW Media Holdings Inc. (OTC Pink Markets: IDWM). CTM Media Group Inc. is one of the largest distributors of visitor and tourism information in North America serving 19,000 locations and reaching 300 million visitors. More than 3,000 clients consider CTM an integral part of their marketing strategy – many of them for more than 25 years. CTM partners with hotels, attractions, convention centers, transportation centers, sporting goods shops, and more to put their clients directly in front of visitors – right at the moment when they’re making decisions about what to do next.
CTM Media Group Inc., one of North America’s largest distributors of visitor and tourism information, and Ettractions Inc. a leading provider of visitor-focused content and technology today announced the official renaming of their website ettractions.com to visitorfun.com. The new website was unveiled on November 1 and includes a new calendar feature highlighting upcoming events, special exhibits and tour times.
“The new website aligns with what we are all about here at CTM – visitor fun and supporting the growing needs of our tourism clientele and visitors that patronize these businesses,” states Peter Magaro, President, CTM Media Group.
Visitorfun.com is devoted to connecting visitors with places to explore, attractions to see and activities to do. The renaming of the website to visitorfun.com offers a multitude of benefits including a recognizable URL, one that is user-friendly, and more clearly reflects our company brand attributes.
The content engine that feeds the website visitorfun.com, as well as the company’s digital touch screen network, eNews, and content licensing networks remain a part of CTM’s digital division, Ettractions. Inc. based in Woburn, MA.
Visitors to the new website or recipients of their eNews can expect the same great content-rich information aligned in concise segments that easily allow visitors to answer their pertinent tourism questions quickly including Why I Should Go?, What I Should Know?, and What Events Are Upcoming?
For more information or to learn more about CTM Media Group’s digital division Ettractions Inc., visit the redesigned website now –
http://www.visitorfun.com
About CTM Media Group Inc.
CTM Media Group Inc. is owned and operated by IDW Media Holdings Inc. (OTC Pink Markets: IDWM). CTM Media Group Inc. is one of the largest distributors of visitor and tourism information in North America serving 19,000 locations and reaching 300 million visitors. More than 3,000 clients consider CTM an integral part of their marketing strategy – many of them for more than 25 years. CTM partners with hotels, attractions, convention centers, transportation centers, sporting goods shops, and more to put their clients directly in front of visitors – right at the moment when they’re making decisions about what to do next.
About Ettractions Inc.
Ettractions, Inc. is the digital partner of CTM Media Group, connecting visitors with relevant information throughout the travel decision-making process. From pre-planning online, mobile technology and through place-based visitor touchscreens located at major attractions, visitor centers, transportation hubs, retail locations, resorts and hotels, Ettractions influences the visitor’s buying decision with rich user engagements including detailed information, videos, specials, events, mapping, ticketing and reservation options. CTM Media Group Inc. one of North America’s largest distributors of visitor and tourism information, today announced the expansion of their tourism distribution network in Cape Cod, Massachusetts with the purchase of Hannon Distribution earlier this month.
Hannon’s distribution of magazines and brochures is a seamless fit for CTM, a company that distributes over 100 million brochures and magazines each year, and has been a staple in the travel and tourism sector for over three decades.
The agreement with Tom Hannon to take over the Hannon Distribution business includes a number of clients and distribution host location partners and expands CTM’s distribution presence in Cape Cod supermarkets, as well as several hundred local businesses.
“Cape Cod tourism is a key driver in our future growth and expansion of CTM Media Group’s business and now CTM & Best Read Guide customers will be part of an expanded distribution network offering customers additional growth and access to an additional network of Cape Cod local residents and travelers,” states Brian Bradbury, Northeast Regional Director of Sales, CTM Media Group.
For questions regarding CTM Media Group’s visitor marketing services or take advantage or CTM’s advertising opportunities call 800.888.2974, email info@ctmmedia.com or visit www.ctmmediagroup.com
About CTM Media Group
CTM Media Group Inc. is owned and operated by IDW Media Holdings Inc. (OTC Pink Markets: IDWM). CTM Media Group Inc. is one of the largest distributors of visitor and tourism information in North America serving 19,000 locations and reaching 300 million visitors. More than 3,000 clients consider CTM an integral part of their marketing strategy – many of them for more than 25 years. CTM partners with hotels, attractions, convention centers, transportation centers, sporting goods shops, and more to put their clients directly in front of visitors – right at the moment when they’re making decisions about what to do next. CTM Media Group, one of the largest distributors of visitor and tourism information in North America, announced the winners of their 2017 Annual Best Brochure Awards at their annual meeting last week in Rye Brook, New York.
The award recognizes excellence in brochure design and highlights tourism attractions, restaurants, museums and destinations. Considering factors for the selection committee include brochure headline, construction, content and overall appeal. The award-winners were selected among 4,300 tourism brochures in over 30 states and provinces.
“On behalf of CTM, I would like to extend our warmest congratulations to all 2017 award winners. We are pleased to recognize excellence in brochure design and marketing achievements. We look forward to placing these promotions in tourists hands this season,” states Peter Magaro, CTM Media Group President.
Congratulations to all the CTM Media Group 2017 Regional Award winners.
Ontario Regional Best Brochure Awards
Sousatzka
Day out with Thomas
Safari Niagara
Canadian Museum of Nature
The Haunted Walk
New England Regional Best Brochure Awards
Taza Chocolate
Whale Watching & Puffin Cruises
Conway Scenic Railroad
Weston Community Council
Cross Sound Lighthouse Tours
Mid-Atlantic Regional Best Brochure Awards
Ground Hog Day
Helicopter Flight Services
Luna Park
Entertainment Cruises
Catskill Mountain Railroad
Zipline Canopy Tours at Hunter Mountain
Cape May Brewery
Visit Avalon New Jersey
Museum of the American Revolution
Herr’s Snacks Factory Tour
Echo-Dell Indian Echo Caverns
IMAX Smithsonian Theaters
St. Michaels
Roer’s Zoofari
Midwest Regional Best Brochure Awards
Brookfield Zoo
Circus World
Paisley Park
Sea-Life
Tanganyike Wildlife Park
Gateway Motorsports Park
Mohican Adventures
Gateway Clipper
Southeast Regional Best Brochure Awards
Key West Water Adventures
Sawgrass Recreation Park
Jupiter Inlet Lighthouse and Museum
Stone Mountain Park
Babyland
Ruby Falls
6 of the 38 award winners advanced to the International Association of Visitor Information Providers annual competition in Berlin, Germany where they were judged against brochures from around the world. This year, CTM Media Group’s top nominees included Helicopter Flight Services, Herr’s Snack Factory Tour, Central Amusement International – Luna Park, Papanak Zoo, Captiva Farms, and Whirlpool Jet Tours.
Herr’s Snack Factory tour placed 3rd in the overall World’s best brochure competition hosted by Visitor International.
Congratulations to all the nominees and award-winners.
About CTM Media Group:
CTM Media Group Inc. is owned and operated by IDW Media Holdings Inc. ( OTC Pink Markets: IDWM). CTM Media Group Inc. is one of the largest distributors of visitor and tourism information in North America serving 19,000 locations and reaching 300 million visitors. More than 3,000 clients consider CTM an integral part of their marketing strategy – many of them for more than 25 years. CTM partners with hotels, attractions, convention centers, transportation centers, sporting goods shops, and more to put their clients directly in front of visitors – right at the moment when they’re making decisions about what to do next
