PIECES: Estimates are based on campaign length, seasonality and the number of locations and programs purchased.

FUN FACT: 80% of visitors share brochures they pick up with others: 10% share with 4+, 13% share with 3+, 19% share with 2+, and 38% share with 1+, -Bentley University

CONVERSION RATES vary by medium.

Conservative estimate of qualified leads becoming customers. Direct mail averages a .50 -2% response rate. By contrast, brochures are personally chosen and hand-picked by a qualified audience making travel decisions.

FUN FACTS: 54% of leisure stays include 2 adults ( 43% are 35-54 & 32% are 55+) with an average household income of $96,000.—AHLA Over half of the population travels with significant others, and almost 1/3 with children or friends. —Yahoo Travel Perception Study.

SPENDING includes admissions, donations, rental fees, food and beverage sales, parking, merchandise and souvenirs. FUN FACT: The average U.S. per-trip travel spend was $1,364, with international travelers spending $3,001(UK) - $6,243 (China) on their U.S. visits. —Statista

REQUEST A FREE PRINT QUOTE. CTM's print partners typically offer rack card rates as low as $0.03-$0.04 (USA) and $0.03-$0.05 (Canada) per piece, and 3-panel brochures from $0.05-$0.07 per piece. (Pricing varies based on quantity, paper stock, trim sizes, and gang run options.)

CTM SERVICES: Last year CTM distributed more than 100 million brochures, serviced 3.1 million brochure pockets through nearly 1/4 million service stops supported by a bar code inventory system, professional service representatives, routing software, pull rate reports, service confirmations and more.