CTM Co-Hosts Webinar on "What Positively Impacts Visitors During a Trip"

CTM Co-Hosts Webinar on “What Positively Impacts Visitors During a Trip”

March 13th, 2019

CTM Media Group along with Certified Folder Display hosted a highly informational webinar on March 6th, 2019 regarding "What Positively Impacts Visitors During a Trip." For those who were unable to attend the webinar, it's been posted online for you to view!

As a recap of the Webinar, based on research findings by Bentley University's Visitor Information Survey conducted during the Summer of 2018, 79% of visitors picked up a brochure during their trip while searching for fun things to do (up from 67% in 2016).

According to Professor Ian Cross at Bentley, “The decline of print advertising predicted by marketers was over hyped. Even in this digital age, people still value tangible 'in-the-moment' printed materials like brochures, maps and travel guides. They are still very relevant to tourists and visitors.”

Here are the top ways brochures positively impact visitors during a trip:

#1. 4 out of 5 visitors picked up a brochure during their trip (79%)

#2: 3 out of 4 visitors were influenced by a brochure in-market at their destination (73%)

#3: More than 4 out of 5 visitors planned to visit an attraction or a business as a result of picking up a brochure (85%)

#4: Nearly 3 out of 4 visitors would consider altering their plans because of a brochure (73%)